The chance that a competitor will get away with a carefully structured web reputation is getting bigger, because there are fewer and fewer good domain names available on the web. That is why it is important to know the rules for the lawful conduct of a trade and domain name.
In an earlier article on Emerce I explained that in principle you can use a trade name of another person in a domain name as a link to your own website. This is different if the trade name of the competitor is registered as a trademark. The foregoing was recently confirmed by the Court of The Hague in the Systec Design case against Inno 3D (formerly Systek VOF).
Choosing the right domain name for your company is not always easy. According to the experts, a domain name should not be too long and should be easy to spell. Furthermore, a descriptive domain name is preferable to a name that says nothing about the content of the site. Witness a recent ruling by the Overijssel District Court to dispute the last point.